How to Write a Property Description That Sells the Experience
When potential guests browse listings, they’re not just looking for a place to stay—they’re searching for an experience. Your property description is your chance to paint a picture, set the scene, and make your rental stand out from the rest. A great listing doesn’t just tell guests what’s there—it helps them imagine being there. Here’s how to craft a compelling property description that drives bookings.
1. Think Like a Guest
Before you start writing, put yourself in your guest’s shoes. What’s important to someone staying at your property? Consider these questions:
What’s the vibe? Is your rental a cozy mountain retreat, a modern urban loft, or a beachfront paradise?
What’s nearby? Highlight local attractions, dining options, and activities.
How easy is it to get around? Mention walkability, public transit, or parking options.
💡 Example: Instead of simply listing “restaurants nearby,” write: “Just a five-minute walk to the best brunch spot in town, where locals swear by the fresh avocado toast and craft lattes.”
(Source: GuestReady)
2. Lead with a Hook
First impressions matter. The first two lines of your description are crucial—they should immediately grab attention and make potential guests want to read more.
❌ Weak Hook: “Two-bedroom apartment with kitchen and balcony.”
✅ Strong Hook: “Sip your morning coffee on a sun-drenched balcony with sweeping ocean views, just steps from the beach.”
A strong opening sets the tone and makes your listing irresistible.
(Source: Airbnb)
3. Use Vivid, Storytelling Language
Plain descriptions are forgettable, but great storytelling makes your property come alive. Instead of simply listing features, describe the experience of staying there.
❌ Basic Description: “The living room has a couch and a TV.”
✅ Engaging Description: “Kick back on the oversized couch, binge-watch your favorite shows on the 55-inch Smart TV, or curl up with a book by the fireplace.”
Help guests see, feel, and imagine what it’s like to stay at your rental.
(Source: My Beach Rentals)
4. Highlight Unique Features
What sets your rental apart? Do you have a private hot tub, a rooftop terrace, or an in-unit espresso machine? These details can be the difference between a guest booking your property or moving on to the next listing.
💡 Example: Instead of saying “There’s a pool,” say: “Take a refreshing dip in the private saltwater pool, surrounded by lush greenery for total relaxation.”
5. Include Practical Information
While storytelling is key, don’t forget the practical details that guests need to know. ✔️ Sleeping arrangements (number of beds and types)
✔️ Kitchen setup (fully equipped, coffee maker included, etc.)
✔️ Parking and transportation options
✔️ Check-in process (self-check-in, keyless entry, etc.)
Keeping this information clear ensures guests have all the details they need while still keeping the description engaging.
6. End with a Call to Action
Encourage potential guests to book! A simple nudge can make all the difference.
💡 Example: “Book your stay today and experience Austin like a local!”
This creates a sense of urgency and helps drive conversions.
Final Thoughts
A well-crafted property description does more than just inform—it sells the experience. By thinking like a guest, using vivid language, and highlighting what makes your rental special, you’ll create a listing that stands out, attracts bookings, and keeps guests coming back.
Need help perfecting your listing? CoCasa is here to help! Let’s create a property description that turns browsers into guests. 🏡✨
